#FashTech: Harnessing the consumer desire for adaptable, customisable wearable devices…
Despite the internet being flooded with a number of studies on the wearables industry, earlier this year, we decided to conduct our own study of nearly 2000 consumers to get a feel and understanding for what these consumers actually think about wearables in general as well as the devices that are currently on the market.
Much to our delight, some of the key findings from the research centred around fashion, with the survey unveiling a strong consumer appetite for customising clothing (63%) and jewellery (54%) to better express their personality or better match an outfit.
This trend hasn’t gone unmissed by fashion brands and manufacturers either. By the grace and power of EPD technology, there are a number of #fashtech wearables on the market that are easily adapted to different styles and colours, appeasing these consumer demands.
The POP I backpack, which debuted at CES in 2017, is a nice example of EPD innovation. The backpack allows wearers to display or design their own image, from selfies to pre-set designs, and has even been slated to be ‘the next ‘it’ thing in bespoke apparel.’ And, according to our survey, almost a third (31%) find this product visually appealing.
Another great example is the Tago Arc from L!BER8, which over 40% of consumers found aesthetically pleasing. This is a high-fashion elegant no-charge smart bracelet featuring a flexible e-paper display that adapts to a wide array of patterns and designs depending on the wearer’s style and mood.
This cool self-styling colour changing dress also adapts its style and pattern according to the wearer’s mood, with almost quarter of consumers deeming the outfit visually appealing.
These are just a handful of #fashtech products that EPD technology is supporting. This new level of innovation and customisation is taking fashion wearable devices to new heights and proves there is significant scope for flexible e-paper displays to disrupt entirely new markets and evolve simple products into exceptional ones.