Putting display innovation at the heart of product design
Download Plastic Logic’s new ‘State of Display’ report to access real world engineering insights into the stifled world of display innovation
Product displays are a creative canvas for innovation and product differentiation. So why is product design, and in particular the choice of display, so often approached through the same limited ‘glass’ ceiling? Why aren’t more designers stepping outside their comfort zones and innovating with different display technologies, such as e-paper, as a way to stand out, make products more enticing and gain competitive advantage?
These are the questions that we set out to explore in our new State of Display survey, conducted with the help of Electronics Weekly. We asked 115 engineers involved in the design/specification of electronic products featuring integrated displays about the pressures they face, their approach to design and the factors that influence the display choices they make.
We found a worrying disconnect between the processes engineers use to select displays and the pressure they’re under to produce innovative new product features. Despite 83% of the engineers surveyed ranking ‘innovating new product features’ as an important priority — and 66% agreeing that the choice of display has a major impact on the end design of their product — only 20% actually conduct a rigorous assessment of display technologies as part of their design projects. One in ten admit to never reviewing/refreshing the display technology in their products.
Our survey also highlights ruggedness (37%), outdoor readability (31%) and power consumption (30%) as the three most critical elements of the display specification. Despite this, only 5% of respondents are actively experimenting with e-paper technology in their latest design. E-paper is the perfect antidote to these challenges. It’s highly versatile, truly lightweight, flexible, rugged, low power and readable in absolutely any condition. On the positive side, 60% indicated a willingness to try e-paper in the future.
All of these findings and more are examined in the full State of Display report, which is available to download now. Don’t delay, download your free copy today.