Diminishing the user frustrations with wearable devices

Diminishing the user frustrations with wearable devices According to a recent study, fashion and functionality are the two main forces driving the wearables industry. While we agree with the former (our recent blog on the #FashTech industry explains why), we’re not entirely convinced that ‘functionality’ is encouraging this uptake. Earlier this year, we conducted a…

#FashTech: Harnessing the consumer desire for adaptable, customisable wearable devices…

#FashTech: Harnessing the consumer desire for adaptable, customisable wearable devices… Despite the internet being flooded with a number of studies on the wearables industry, earlier this year, we decided to conduct our own study of nearly 2000 consumers to get a feel and understanding for what these consumers actually think about wearables in general as…

Medical wearables: The next generation of smart technology

Medical wearables: The next generation of smart technology The consumer wearables market is extremely competitive, with brands constantly looking for the best ways to improve the durability and usability of its products. And, the same can be said for companies producing medical wearables, particularly as the market is expected to reach an astonishing $14.41 billion by…