Open Platform Encourages Publishers Large and Small to Publish and Distribute Books| 9 Feb 2009

O'Reilly Tools of Change Conference, NYC and Mountain View, CA - February 9, 2009– Plastic Logic today announced the creation of the Plastic Logic Publishers’ Program to enable all content creators, publishers and content aggregators to easily create, format, sell and distribute content for easy viewing and use on the Plastic Logic Reader.

“With our open platform, we intend to create a large, dynamic market for eReader content. We want content authors large and small – from big companies to self -publishers – to publish for the Plastic Logic Reader,” said Plastic Logic CEO Richard Archuleta. “Foremost, we aim to provide our publishing partners with the tools and information that they need to be onboard at our product’s launch.”

Plastic Logic plans to make its eReader, specifically targeted to mobile business professionals, available in trials and pilots with partners and key customers during the second half of 2009, followed by widespread commercial availability in 2010.

Publishers interested in participating in the Plastic Logic Publishers’ Program should go to http://www.plasticlogic.com and fill out the online form.

The Plastic Logic Publishers’ Program has two major components:

Content creation, format and protection information

Plastic Logic will provide information on creating content, document formats supported, common layout conventions, style guides, and the use of Digital Rights Management (DRM). The information is intended to make sure publishers, enterprises, and organizations can create content for viewing on the Plastic Logic Reader.

In support of this effort, Plastic Logic is also announcing today it is licensing Adobe technology to provide PDF, EPUB and Adobe DRM/eBook support on the device.

Content sales and distribution through the Plastic Logic econtent store

Plastic Logic announced plans to launch a content store concurrently with the Plastic Logic Reader.  The Company will work with a wide range of content aggregators, publishers and content creators large and small to offer a wide range of business and leisure content including newspapers, magazines, trade journals, blogs and ebooks at launch.

Today, Plastic Logic also announced the first partners to distribute and sell content via its store, including the Financial Times, USA TODAY and leading content aggregators including Ingram Digital, LibreDigital, and Zinio for sales and distribution of leading digital editions of newspapers, magazines, books and more. The Company is also working with Fictionwise to build its econtent store.  (See related press release also issued today: “Plastic Logic Announces First Content Partners for its eReader and eCommerce Content Store.”)

An eReader Form Factor That’s Perfect for Publishers

The Plastic Logic Reader is a groundbreaking electronic reader that features a large, thin, lightweight and robust form factor that is about the size of an 8.5 x 11-in. pad of paper and weighs less than many print magazines. The Reader is differentiated by its unique and industry-leading flexible plastic display that is based on Plastic Logic’s pioneering plastic electronics technology.

“We have received an overwhelmingly positive response to our eReader from the publishing industry," said Daren Benzi, vice president of business development for Plastic Logic.  "Today, we are proud to announce our first group of partnerships with several industry leading companies.  Our goal is to provide our innovative eReader as a platform to help our partners reach new markets and develop new customer relationships. The Plastic Logic Reader, with our thin, large and lightweight display, opens up new possibilities for the publishing industry and provides consumers with a rich content, brand and customer experience."

“Our open platform for content, formats, applications and additional focus on advertising, makes Plastic Logic an ideal partner for publishers and content providers that want to serve consumers in new and exciting ways," Benzi added.

About Plastic Logic

Plastic Logic's mission is to lead the plastic electronics revolution, and in the way people acquire, organize and consume information. We are using our proprietary technology leadership in plastic electronics to create a range of innovative products. Our first product, focused on reading digital content, will enter the marketplace in Spring 2009.

Founded in 2000 by researchers out of the Cambridge University Cavendish Laboratory, the Company has received more than $200 million in funding from leading international technology firms and investors. Plastic Logic has research and development in Cambridge, England; high-volume, state-of-the-art manufacturing in Dresden, Germany; and executive management, product engineering, sales and marketing headquartered in Mountain View, California. For more information please go to http://www.plasticlogic.com.