Press Releases
the Detroit Free Press and The Detroit News will be among first to test new reader | 30 Mar 2009
MOUNTAIN VIEW, CA - March 30, 2009–Plastic Logic today announced a strategic partnership agreement with the Detroit Free Press and The Detroit News, Michigan’s largest and award-winning metro daily newspapers, to offer an innovative digital content delivery and distribution program with its forthcoming Plastic Logic Reader.
The Plastic Logic Reader, due in the market in early 2010, is a groundbreaking electronic reader that features a large, thin, lightweight and robust form factor that is about the size of an 8.5 x 11-in. pad of paper and weighs less than many print magazines. The eReader is differentiated by its size, unique plastic display that is based on Plastic Logic’s revolutionary plastic electronics technology, and intuitive touch screen interface, among other yet to be announced features.
The partnership announcement was made today by Detroit Media Partnership and Detroit Free Press CEO David Hunke and Plastic Logic CEO Richard Archuleta during a press conference at the prestigious Detroit Economic Club. Earlier, in a speech before the Club, Hunke outlined a set of sweeping and innovative changes for the Detroit newspapers that emphasizes digital content delivery. As part of the initiative, the Plastic Logic Reader will be offered for purchase or lease to subscribers of the Detroit dailies as an alternative to paper delivery. The Detroit newspapers will also be among the first publications to test the new eReader later this year.
“Our goal is to provide a superior digital reading experience for users while also offering a versatile new delivery platform for the publishing industry,” said Plastic Logic CEO Richard Archuleta. “The Detroit Media group is taking a bold approach in defining its next generation newspapers, and Plastic Logic is delighted to be a part of this transformation.”
“The newspaper industry faces historic challenges as it attempts to transform itself in the digital age,” said Hunke. “We look to innovative new digital products like the Plastic Logic Reader to help us usher in a new era in publishing by helping us provide our readers all the benefits of digital content while retaining the familiar easy-to-read, paper-like format many readers continue to value."
In addition to the Detroit Media Partnership, Plastic Logic has announced strategic partnerships to distribute and sell content via its store with the Financial Times, USA TODAY and leading content aggregators including Ingram Digital, LibreDigital, and Zinio for sales and distribution of leading digital editions of newspapers, magazines, books and more.
Plastic Logic plans to make its eReader, specifically targeted to mobile business professionals, available in trials and pilots with partners and key customers during the second half of 2009, followed by widespread commercial availability in 2010.
The Plastic Logic Reader, due in the market in early 2010, is a groundbreaking electronic reader that features a large, thin, lightweight and robust form factor that is about the size of an 8.5 x 11-in. pad of paper and weighs less than many print magazines. The eReader is differentiated by its size, unique plastic display that is based on Plastic Logic’s revolutionary plastic electronics technology, and intuitive touch screen interface, among other yet to be announced features.
The partnership announcement was made today by Detroit Media Partnership and Detroit Free Press CEO David Hunke and Plastic Logic CEO Richard Archuleta during a press conference at the prestigious Detroit Economic Club. Earlier, in a speech before the Club, Hunke outlined a set of sweeping and innovative changes for the Detroit newspapers that emphasizes digital content delivery. As part of the initiative, the Plastic Logic Reader will be offered for purchase or lease to subscribers of the Detroit dailies as an alternative to paper delivery. The Detroit newspapers will also be among the first publications to test the new eReader later this year.
“Our goal is to provide a superior digital reading experience for users while also offering a versatile new delivery platform for the publishing industry,” said Plastic Logic CEO Richard Archuleta. “The Detroit Media group is taking a bold approach in defining its next generation newspapers, and Plastic Logic is delighted to be a part of this transformation.”
“The newspaper industry faces historic challenges as it attempts to transform itself in the digital age,” said Hunke. “We look to innovative new digital products like the Plastic Logic Reader to help us usher in a new era in publishing by helping us provide our readers all the benefits of digital content while retaining the familiar easy-to-read, paper-like format many readers continue to value."
In addition to the Detroit Media Partnership, Plastic Logic has announced strategic partnerships to distribute and sell content via its store with the Financial Times, USA TODAY and leading content aggregators including Ingram Digital, LibreDigital, and Zinio for sales and distribution of leading digital editions of newspapers, magazines, books and more.
Plastic Logic plans to make its eReader, specifically targeted to mobile business professionals, available in trials and pilots with partners and key customers during the second half of 2009, followed by widespread commercial availability in 2010.
About Plastic Logic
Plastic Logic's mission is to lead the plastic electronics revolution, and in the way people acquire, organize and consume information. We are using our proprietary technology leadership in plastic electronics to create a range of innovative products. Our first product, focused on reading digital content, will enter the marketplace in Spring 2009.
Founded in 2000 by researchers out of the Cambridge University Cavendish Laboratory, the Company has received more than $200 million in funding from leading international technology firms and investors. Plastic Logic has research and development in Cambridge, England; high-volume, state-of-the-art manufacturing in Dresden, Germany; and executive management, product engineering, sales and marketing headquartered in Mountain View, California. For more information please go to http://www.plasticlogic.com.
Media contact:
Betty Taylor, Krause Taylor Associates (for Plastic Logic)
408-918-9082 or bettyt at krause-taylor.com
408-918-9082 or bettyt at krause-taylor.com
For more information please go to http://www.plasticlogic.com.
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